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Oliver Buchannon
Heath Barnett

Thoughts

Your Sales Framework Was Built for Buyers Who No Longer Exist

Feb 22, 2026

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7 min read

Your Sales Framework Was Built for Buyers Who No Longer Exist

Your framework is killing your deals because it was built for buyers who no longer exist.

Heath Barnett
Heath Barnett

Reflections

Why Your Sales Framework is Killing Your Deals (And What Modern Buyers Actually Need)

Jan 16, 2026

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24 min read

Why Your Sales Framework is Killing Your Deals (And What Modern Buyers Actually Need)

My chat with Scott Leese at Midnight to Millions

Heath Barnett
Heath Barnett

Reflections

Watering What Matters: My Theme for 2026

Jan 5, 2026

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12 min read

Watering What Matters: My Theme for 2026

I used to think life was about keeping buckets full.

Heath Barnett
Heath Barnett

Thoughts

The Best New Year Prep Has Nothing to Do with Work

Jan 3, 2026

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10 min read

The Best New Year Prep Has Nothing to Do with Work

What Burning Out Taught Me About Slowing Down

Heath Barnett
Heath Barnett

PLAN Selling

A Modern B2B Sales Methodology

Nov 19, 2025

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11 min read

A Modern B2B Sales Methodology

PLAN Selling represents a fundamental shift in how sales professionals approach modern B2B selling.

Heath Barnett
Heath Barnett

Reflections

The 3 Revolutions That Killed Traditional B2B Sales

Nov 19, 2025

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27 min read

The 3 Revolutions That Killed Traditional B2B Sales

Linear sales process. Single-threaded relationships. Activity metrics. The same approach I'd learned when I started selling in 2006.

Heath Barnett
Heath Barnett

Modern Buyers Need Modern GTM

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