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Concentrated GTM Wisdom, No Pulp

Reflections

Watering What Matters: My Theme for 2026

Jan 5, 2026

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12 min read

Watering What Matters: My Theme for 2026

I used to think life was about keeping buckets full.

Heath Barnett
Heath Barnett

Thoughts

The Best New Year Prep Has Nothing to Do with Work

Jan 3, 2026

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10 min read

The Best New Year Prep Has Nothing to Do with Work

What Burning Out Taught Me About Slowing Down

Heath Barnett
Heath Barnett

PLAN Selling

A Modern B2B Sales Methodology

Nov 19, 2025

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11 min read

A Modern B2B Sales Methodology

PLAN Selling represents a fundamental shift in how sales professionals approach modern B2B selling.

Heath Barnett
Heath Barnett

Reflections

The 3 Revolutions That Killed Traditional B2B Sales

Nov 19, 2025

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27 min read

The 3 Revolutions That Killed Traditional B2B Sales

Linear sales process. Single-threaded relationships. Activity metrics. The same approach I'd learned when I started selling in 2006.

Heath Barnett
Heath Barnett

Modern Buyers Need Modern GTM

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