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Concentrated GTM Wisdom, No Pulp
Five Years. One Year. Everything.

Mar 27, 2026

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4 min read

Five Years. One Year. Everything.

A Birthday Letter to My Daughter and a Reminder to Myself

Heath Barnett
Heath Barnett
From Symptoms to Solutions: Why Elite Sellers Dig Deeper

Mar 19, 2026

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10 min read

From Symptoms to Solutions: Why Elite Sellers Dig Deeper

Your buyer says they have a data entry problem. Elite sellers know that's never the real problem.

Heath Barnett
Heath Barnett
BANT is Dead: Why Your Qualification Framework is Costing You Deals

Mar 17, 2026

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11 min read

BANT is Dead: Why Your Qualification Framework is Costing You Deals

Budget, Authority, Need, Timeline. Sounds logical. Completely seller-centric. Actively harmful.

Heath Barnett
Heath Barnett

Thoughts

Your Sales Framework Was Built for Buyers Who No Longer Exist

Feb 22, 2026

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7 min read

Your Sales Framework Was Built for Buyers Who No Longer Exist

Your framework is killing your deals because it was built for buyers who no longer exist.

Heath Barnett
Heath Barnett

Reflections

Why Your Sales Framework is Killing Your Deals (And What Modern Buyers Actually Need)

Jan 16, 2026

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24 min read

Why Your Sales Framework is Killing Your Deals (And What Modern Buyers Actually Need)

My chat with Scott Leese at Midnight to Millions

Heath Barnett
Heath Barnett

Reflections

Watering What Matters: My Theme for 2026

Jan 5, 2026

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12 min read

Watering What Matters: My Theme for 2026

I used to think life was about keeping buckets full.

Heath Barnett
Heath Barnett
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